Structural Design Tips for Packaging

Win on protection, cost, speed, and sustainability—without sacrificing brand. Below are proven structural tips we use at Influence Packaging to deliver right-sized, first-time-right solutions.

Right-Sizing Stronger with Less Faster Assembly Mono-Material Options

1) Start with Internal Fit (L × W × H)

Design from the inside out. Measure internal dimensions at the opening and specify L × W × H. Add clearance for product, inserts, and handling tolerances (corrugated typically ±1/8″ / ±3 mm).

2) Choose the Right Material & Flute

MaterialApprox. Caliper*Typical Uses
Folding Carton (SBS/CRB)0.014–0.024″Retail cartons, sleeves, small device packs
Corrugated E-flute~1/16″ (1.5–2 mm)Mailer cartons, print-heavy e-com
Corrugated B-flute~1/8″ (3 mm)RSC shippers, inserts, trays
Corrugated C-flute~5/32″ (4 mm)Heavier products, stack strength
Double-Wall (BC)~1/4″ (6–7 mm)Large/heavy items, pallet stacking

*Calipers vary by mill/spec; confirm with your converter. Select ECT/edge-crush for stacking needs.

3) Engineer Closures for Speed

  • RSC (Regular Slotted Carton): cost-effective shipper; tape close.
  • FOL (Full Overlap): stronger top/bottom for heavy goods.
  • Mailer w/ locking tabs: quick assembly; good for DTC unboxing.
  • Auto-bottom / Crash-lock: fastest assembly on pack lines.

4) Score, Crease, and Allowances

  • Mind the **score-to-cut** distances and **min panel widths** recommended by your plant—avoids tear-outs and crush.
  • For folded wraps, allow for **material take-up** (board thickness) at tight turns.
  • Call out **glue areas/no-print** zones on dielines to prevent adhesion issues.

5) Inserts that Do More with Less

  • Switch foam to **corrugated/PB engineered inserts** or molded fiber where practical.
  • Design for **multi-drop protection** (edges first) and easy pack sequence.
  • Target **mono-material** (paper-only) systems to improve recyclability.

6) Cost Through Design

  • Right-size to cut **DIM weight** and freight; 1–2″ reduction can be material.
  • Optimize **sheet utilization** (common footprints, shared tooling).
  • Standardize closures and board grades across SKUs for scale savings.

7) Test Early, Iterate Fast

  • Proto & test: quick CAD cuts → pack trials → transit testing (e.g., ISTA 3A as appropriate).
  • Track damage modes and revise insert contact points first.