Your design team can create incredible branding — but packaging requires tight alignment with manufacturing constraints. Here’s how to bridge the gap.
Start With a Real Dieline
- Request production dielines before designing
- Avoid designing on generic templates
Design for Tolerances
- Avoid thin borders at edges
- Keep key elements away from folds
- Account for print shift
Prepare Files the Right Way
- Vector artwork preferred
- Separate layers for dieline, varnish, spot colors
- Correct color profiles (CMYK, PMS)
How Influence Packaging Helps Designers
- Artwork preflight checks
- Technical translation for factories
- Maintaining color consistency across suppliers